The Founders of ArmaCool were determined to use the vast abundance of incredible local Perth apparel designing talent across all their range of garments. So much of this is normally done offshore which is a great shame given the talent of local fashion designers. Perth & Australia is also the absolute ideal location for high-performance hot weather sports apparel testing & sports kinesiology associated to high-temperature environs.
To formalise this ArmaCool established an exciting collaboration with one of Australia’s leading tertiary institutions Curtin University. This collaboration drew on Curtin’s fantastic skills, knowledge and technology through a formal course and program that enabled highly motivated students the wonderful chance and opportunity to work with a real industry based focused project.
This collaboration was the perfect example of industry engaging with incredible expertise and truly creative design minds.
Such was the success of this collaboration that ArmaCool was actually invited by the Telstra Perth Fashion Festival to be a part of its Fashion Week and present the design work and outcomes. Cool Fusions – Fusing Fashion + Tech was an amazing night which attracted global attention given the revolutionary advances launched. Click here to see the Cool Fusions gallery of pics and videos.